I design with intent, a philosophy rooted in childhood. As a kid, I loved building detailed Lego cars and houses, but my favourite part was always deconstructing the official model to reimagine and elevate it. That fundamental drive to analyse and systematise is exactly why I specialise in architecting robust, scalable design systems.

My career quickly moved from creating posters for school events to designing complex websites and digital products. I built my foundational skills through independent projects and by consistently taking on freelance work (moonlighting) for various connections.

I currently serve as the Sole Product Designer for a B2B iGaming tech agency. I operate on high-stake client projects, driving the end-to-end user experience and ensuring designs meet both client strategy and industry advances. My core focus is building and governing the multi-brand design system that standardises and scales solutions for our brands across the ecosystem.